Sunday, February 6, 2011

Student Post: Intel's Racist Ad

From Leah, Andrew & Deanna
 
 
 
This print ad showing six athletic black men bowing/in the running position for a business causal white guy is innately racist. The headline is more or less saying that you want to maximize the power of your employees, except the employees look like slaves.It seems like whoever was making the ad just took one person and then duplicated it six times which might be easier for production reasons but the lack of diversity in workers makes it seem like only black people are workers. While yes, it seems kenyans always win the marathons you cannot make a print ad like this and having a 6:1 ration of black workers to white boss without raising a few eyebrows. All and all I would call this a failure on Intels creative side. 

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