Sunday, January 30, 2011

Student Post:

by Christian, Zorica + Luong,




Volkswagen.
Did they really do it? Apparently yes.
Volkswagen brings out this viral spot, featuring a very special testimonial:
An Arabic terrorist, already wearing his explosive vest.


The terrorist drives it’S VW Polo to a crowed place in a city and blows himself. But as he’S
doing that in his very tough car – nothing happens.
The car is absorbing the explosion.

Besides the fact, that suicide attacks are a way to serious topic and shouldn’t be used for
one single and cheap middle-class joke – especially nowadays it’s very disrespectful against
the families of suicide-attack victims.
This is one and probably the strongest reason, speaking against the VW Polo ad.

But there’s another big problem with this commercial.
It’s stigmatizing Arabic people as terrorists.
After 9/11 the image of Arabic/islmaic persons in the public was bad enough due to
terrorism-related prejudices.

What do you think? How far are spots like this one influencing our view or our feelings
concerning Islamic persons ?

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