Snafu!: Offensive Martin Luther King Sale Ad

from Adfreak

This year's most offensive MLK Day sale ad

By David Kiefaber on Jan 20 2011

Where do you start with this one? A surf shop in Laguna Beach, Calif., is in trouble for this sale ad celebrating Martin Luther King Jr. Day earlier this week. So, which is most offensive—Photoshopping his face on to a surfer; offering a 20 percent discount on all black items in the store; or putting the headline "Respect" above this disaster? I know, tough call. "It's our slow time of the year, so we're always getting creative," the store's owner, Nick Cocores, says. A little less creativity would be appreciated next time, Nick.